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Marketing Manager

wecasa

wecasa

Marketing & Communications
Posted on Monday, January 16, 2023

​​We exist to create a more attainable and convenient way to own a luxurious second home, without compromise. Using technology and an innovative co-ownership model, we’re enabling Canadians to own unique fully managed vacation homes for a fraction of the price, and without the endless hassles.

wecasa’s mission is to make luxury second home ownership affordable and effortless. Using technology and an innovative co-ownership model, we’re enabling Canadians to own unique fully managed vacation homes in a way that wasn’t previously possible.

Role overview

In this role, you will oversee wecasa’s omni-channel marketing touch points. You will be responsible for growing awareness, acquiring leads, and helping the wecasa brand come to life. Reporting into the VP, Marketing, you will be actively managing agencies, contractors and partners. This role requires intermediate copywriting experience and elevated tone of voice. The nature of our luxury business lends best to a candidate with an acute design aesthetic.

What you’ll do

  • Manage marketing deliverables on organic channels
  • Grow and nurture owned Instagram, Facebook, LinkedIn and create a Tiktok strategy
  • Write blog, ad, email and general brand copy
  • Partner with creative team to deploy campaigns
  • Partner with interior designer to bring luxury homes to life
  • Creative experience is an asset (creative suites, figma, milanote, canva)
  • Support in the management of wecasa performance marketing channel
  • Build brand awareness through organic marketing channels
  • Support key marketing projects (e.g. partnership, influencer campaigns, video creation, etc.)
  • Support in the development and nurture of the Leisure club
  • Support in management of internal marketing documentation

What you’ll bring

  • Bachelor’s degree in Marketing or related field
  • 6+ years proven marketing experience, real estate or D2C is an asset
  • Strong sense of aesthetic and an obsession with luxury design
  • Proven ability to grow social and other organic marketing channels
  • Creative experience is an asset
  • Copywriting/press/journalism is an asset

Compensation

  • Base, bonus and stock options based on experience
  • Unlimited paid time off
  • Company sponsored off-site meet ups

Please email your CV and Cover Letter to careers@we.casa to apply